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By the end of these notes, you should be able to:
What does "derived demand" mean?
In a normal product market, people demand goods because they want to enjoy them directly — for example, you buy a pizza because you want to eat it.
Labour is different. A firm does not hire workers because it enjoys having employees. It hires workers because those workers help produce goods or services that the firm then sells. So the demand for labour comes from — or is derived from — the demand for the product that labour helps to make.
💡 Simple example: If more people want to buy houses, construction companies need more bricklayers and carpenters. The demand for those workers goes up because the demand for houses went up. If house demand falls, fewer workers are needed. The demand for labour is derived from the demand for housing.
Key point: If demand for the final good or service increases, demand for the workers who make it also increases — and vice versa.
Several things determine how many workers a firm or an industry wants to hire:
As explained above, if consumers want more of a product, firms need more workers to produce it. Higher product demand → higher labour demand.
If workers become more productive (i.e., they produce more output per hour), each worker generates more value for the firm. This makes hiring workers more attractive, so demand for labour increases.
If the selling price of what workers produce rises, each worker becomes more valuable to the firm. This increases the demand for labour.
Workers and machines often do similar jobs — they are substitutes for each other. If machines become cheaper, firms may replace workers with machines, reducing labour demand. If machines become very expensive, firms may hire more workers instead, increasing labour demand.
If better technology or capital makes workers more productive, firms will demand more labour. Complementary inputs (things that work with labour) affect how much labour is demanded.
The higher the wage rate, the more expensive each worker is. Firms will demand fewer workers at higher wages. This is shown as a movement along the demand curve (covered in the next objective).
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