Cambridge Notes
O Level
Subject 7115
Topic 4.4.1

Subject 7115 4.4.1 Notes — O Level

Cambridge O Level Subject 7115 (7115) revision notes — topic 4.4.1. Syllabus-aligned key concepts for CAIE exam preparation.

1. Understanding business activity

1.1 Business activity
1.2 .1 Economic sectors in terms of primary secondary and tertiary sectors
1.3 Enterprise business growth and size
1.4 Types of business organisation
1.5 Business objectives and stakeholder objectives

2. People in business

2.1 Motivating employees
2.2 Organisation and management
2.3 Recruitment selection and training of employees
2.4 Internal and external communication

3. Marketing

3.1 Marketing competition and the customer
3.2 Market research
3.3 Marketing mix
3.4 Marketing strategy

4. Operations management

4.1 Production of goods and services
4.2 Costs scale of production and break-even analysis
4.3 Achieving quality production
4.4 Location decisions

5. Financial information and decisions

5.1 Business finance needs and sources
5.2 Cash-flow forecasting and working capital
5.3 Income statements
5.4 Statement of financial position
5.5 Analysis of accounts

6. External influences on business activity

6.1 Economic issues
6.2 Environmental and ethical issues
6.3 Business and the international economy

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